Website strategy and planning
Clarify audiences, goals, content priorities, features, integrations, measurement, and a realistic path from today’s site to the result you need.
Austin website and software consulting
Web development guided by strategy, evidence, and clear communication.
Simply Speaking helps small businesses, medical practices, and organizations plan, build, improve, and support websites and custom software that are useful, measurable, fast, and easy to maintain.
Providing website and software development services since 1990 · Based in Austin, Texas · Serving clients nationwide
Capabilities
Practical digital services tied to real business goals
Whether you need a focused website improvement or a custom application, the work starts with the outcome: attracting the right people, reducing staff effort, improving customer experience, or making better decisions with reliable data.
Web design and development
Create responsive, accessible, search-friendly websites that communicate clearly, load quickly, and work well across phones, tablets, and desktops.
Custom software and automation
Build or improve web applications, customer workflows, internal tools, data connections, and automation that remove repetitive work.
Medical practice websites
Support patient acquisition, referrals, appointment workflows, service education, and trustworthy presentation for medical and healthcare practices.
Analytics and optimization
Define meaningful measures, identify friction, and use evidence to prioritize content, usability, conversion, and performance improvements.
Technical guidance and support
Get direct, plain-language advice on architecture, vendors, maintenance, troubleshooting, phased modernization, and long-term ownership.
A balanced, methodical approach
A clear process from business need to working result
Good digital work is more than attractive screens. It connects strategy, communication, implementation, and measurement so you can invest with purpose.
Understand
Define the audience, current constraints, desired outcomes, and what success should look like.
Prioritize
Choose the highest-value improvements and shape a practical, appropriately sized plan.
Build
Design and develop with frequent communication, early issue visibility, and attention to detail.
Measure
Review performance and useful signals, then refine the experience as needs and evidence evolve.
Founder and lead consultant
Experienced technical leadership without the unnecessary complexity
Bryan Caplovitz is an Austin-based software designer, developer, and product leader. He is the founder of SpeakerMatch, his primary business, and the founder of Simply Speaking, Inc. He has 36 years of experience leading teams and building systems for Fortune 500 companies and small businesses, including medical practices, pharmaceutical companies, municipalities, publishers, membership organizations, and specialized service companies.
Bryan combines business context with hands-on technical depth. Clients get direct communication, fast turnaround, careful implementation, and access to the right additional specialists when a project calls for them.
Bryan’s professional profileSpeakerMatchBryan Caplovitz on LinkedIn
Frequently asked questions
Website and software consulting questions
What kinds of organizations does Simply Speaking work with?
Simply Speaking works with small businesses, medical practices, membership organizations, municipalities, publishers, and other teams that need practical website or software guidance.
Does Simply Speaking improve existing websites?
Yes. An engagement can start with an existing-site review and may include performance, usability, content structure, analytics, integrations, maintenance, or a phased rebuild.
Do you only work with clients in Austin?
No. Simply Speaking is based in Austin, Texas, and serves clients in Austin and across the United States.
Can you help define a project before development begins?
Yes. Strategy and planning can clarify goals, audiences, requirements, risks, priorities, measurement, and an achievable first phase before a larger build is commissioned.
Start with a conversation
Tell us what you want your website or software to accomplish.
Choose a convenient time for a focused conversation about what you’re building, improving, or trying to simplify.